Now this is a way to tell a
story in 140 characters or less. To promote its three-week miniseries, “
Mob City,”
TNT began tweeting the premiere episode, line by line on Dec. 2 at the Twitter handle
@MobCityTNT. Every 45 minutes a scene is tweeted using Twitter Cards, with some tweets including videos, photos and behind-the-scenes content. The final tweet
will be sent out tonight, Wednesday, at 8:30 p.m., just before the 9 p.m series premiere and right before a plot twist is revealed. There will be about 400 script tweets total, and fans can visit
www.mobscript.com to follow the script in chronological
order. In addition, check out commentary by cast and crew members
@frankdarabont,
@miloventimiglia,
@simonpegg,
@edward_burns -- and my imaginary boyfriend,
@jonnybernthal.
Deutsch New York created the
campaign
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