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Facebook Vs. Twitter: Data Behind Ad Targeting
- WordStream, Thursday, December 5, 2013 12:14 PM
Larry Kim wanted to know whether Twitter ads really work, so he dug into some data to find out and how they measure up to Facebook. He compared two social networks -- Twitter and Facebook -- in four categories: network reach, ad performance, mobile ad performance, and ad format. He found that Facebook does "okay, but not great," and in terms of numbers like Revenue per Visitor, Facebook beats Twitter. Kim shares the data. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.