• by Amy Corr  @MediaPostOTL, December 6, 2013

Zimmerman Advertising won a pitch to oversee a website redesign for White Castle. Zimmerman has served as White Castle’s agency of record since 2008, and currently handles all of White Castle’s marketing, including traditional, social and digital, which was won in 2011. The agency will work with White Castle to revamp both the WhiteCastle.com website and the merger of its CraverNation.com site. Work on the site redesigns begins immediately. “Zimmerman doesn’t just tackle our marketing problems; they help us continually improve our business,” said Kim Bartley, Vice President of Marketing and Menu Development for White Castle. “Zimmerman brought us the best solution for contemporizing our Web experience and increasing our engagement with our customers through technology that delivers a fully customized experience to visitors to our site.” White Castle spent $1.5 million on TV advertising between January and June of 2013, $4.9 million on radio ads and $538,000 on Internet advertising during the same time period, according to Kantar Media.