• by Amy Corr  @MediaPostOTL, December 6, 2013

Chef Boyardee and Gillette, two very different brands, partnered to raise awareness about Movember. “Shave the Chef” features Chef Hector Boyardee in a Vine video growing his moustache out for the monthlong event to raise awareness of men’s health issues.  Boyardee begins the month clean-shaven for the first time in decades. By the end of the month, his long moustache is trimmed with a Gillette ProGlide Styler razor, restoring the beloved icon back to his original look. Content is housed on Chef Boyardee's Facebook page and Gillette's Twitter account, which read: “In Movember @ChefDontJudge grew his Mo out extra long. The Fusion ProGlide Styler helped #ShaveTheChef back... https://vine.co/v/hP3U63vh29W” Ignite, Ketchum (Gillette’s PR agency) and Edelman (Chef Boyardee’s PR/social agency) created the campaign .