• by Steve McClellan  @mp_mcclellan, December 10, 2013

Carat has hired Alex Crowther to run the shop’s global $3 billion General Motors assignment, effective immediately. He will take the title of global client president at Carat.

Crowther replaces Steven Feuling, who will be relocating to San Francisco and assuming a new role at Carat.

Previously, Crowther was CEO of MediaCom Asia-Pacific. Prior to MediaCom, Crowther was president/CEO Americas and Asia -Pacific of Omnicom’s DAVINCI, the agency that managed global media for Chrysler and Mercedes-Benz as well as Mitsubishi Motors in North America.

Earlier in his career, Crowther was with Carat International.

Nigel Morris, CEO of Aegis Media Americas & EMEA, stated that Crowther is “a rare talent who brings extensive global experience and a proven track record working with major global brands across categories, but specifically with automotive. He has the entrepreneurial spirit and drive to find innovative ways to drive GM’s business forward in today’s convergent media landscape.”