With more advertisers now willing to pay for C7 -- the viewing of TV shows seven days after first airing -- CBS CEO Les Moonves predicts the ad payment window will be extended even
further, for every viewer watching "via digital video recorders, video-on-demand and online streaming," writes Ryan Faughnder. "We're getting closer to getting paid for every eyeball that
watches our shows," Moonves told the UBS Global Media and Communications Conference in New York.
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