Around the Net
NHL Clicks With Dick's For Merchandise
- NYSportsJournalism.com, Friday, December 13, 2013 8:01 AM
The NHL has created its first store-within-a-store concept with a major national retailer, joining with Dick's Sporting Goods to set up shop in New York, Chicago and Pittsburgh to sell goodies for the holidays, with a focus on items related to the four outdoor games that will be part of the Coors Light NHL Stadium Series (January, March) as well as the Bridgestone Winter Classic on New Year's Day and the Tim Hortons Heritage Classic in March.
