NEW! 'Game Of Thrones' Launches Social Media Campaign For Fans To #RoastJoffrey

Game of ThronesI don’t watch HBO’s “Game of Thrones,” but judging by the popularity of a social media campaign launched Thursday, apparently I should. To promote the upcoming premiere of Season 4, the network launched a social media roast of the show’s King Joffrey Baratheon.  Using the hashtag #RoastJoffrey both fans and citizens of Westeros - no matter their loyalties – can participate in a comedic roast of the reviled king. Series regulars – like Arya Stark (Maisie Williams) and Hodor (Kristian Nairn) – celebrities and even major brands have roasted the king via Twitter, Instagram, Vine and Facebook.  The @GameofThrones handle serves as host and moderator of all things #RoastJoffrey and all content is curated at RoastJoffrey.com, which supports Facebook, Twitter and Instagram posts. So far, more than 40,000 tweets have been sent and my favorites come from national brands that are joining in on the fun.  @Charmin said: “There are some people so crappy even we won't go near them. #RoastJoffrey#tweetfromthethrone.” @AuBonPain responded: “No matter how much you suggest it, we can't add #RoastJoffrey to the sandwich menu. #sorrynotsorry” Lastly, NBC’s show “Hannibal” tweeted: “#RoastJoffrey? Sounds delicious.” 360i created the campaign.

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