Contrary to some initial industry reactions, a change to Gmail this week will not impact marketers’ ability to measure open rates within Google’s email product. So The Swith’s Andrea
Peterson insists. Rather, changes to the way Google is implementing its image caching system could lead to "more accurate" measurement of unique open rates. That’s “because under the
previous system the subscribers who opened emails without displaying images were effectively invisible to marketers,” Peterson writes.
Read the whole story at The Washington Post »
