It should come as a surprise to no one that consumers who own Kindles spend more on Amazon than those who don’t. “But the size of the disparity is pretty astounding,” AllThingsD
reports, citing new survey data from research firm Consumer Intelligence Research Partners. “Based on its research and analysis, CIRP estimates that Kindle owners spend $1,233 per year on
Amazon, compared to $790 per year for Amazon shoppers who don’t own one of the company’s e-readers or tablets.” The findings should quiet critics of Amazon’s low margin tablet
business.
Read the whole story at AllThingsD »
