NBCU's Telemundo, which airs Spanish-language fare, has signed a licensing deal with Drama Fever, an online video service, to stream 1,000 hours of content on DF's Web site and mobile apps, reaching
an estimated 10 million unique monthly viewers.
The arrangement begins today. Financial terms were not disclosed, but the Telemundo deal, set for a year, is not exclusive.
Drama Fever, which curates TV and movies for Asia, Europe and Latin America,
will get access to various hit shows, including "Una Maid en Manhattan," “Alguien te Mira" and "Donde esta Elisa."
Founded four years ago, DramaFever's primary focus had been
distributing Asian content in the U.S. -- but it recently added European and Latin American shows, bringing its title total to 600. It also syndicates some of its content to Netflix, iTunes, Amazon
Peter Blacker, executive vice president, digital and emerging businesses, Telemundo Media, stated that the alliance was another example of "super-serving our audiences" ... "on
the screen of their choice." DramaFever co-founder and co-CEO Suk Park added that the expansion of Spanish and Portuguese-language content "cements our footing as the one of best destinations for
global programming online.”
Drama Fever investors include AMC Networks, Bertelsmann, MK Capital, NALA Investments and YouTube co-founder Steve Chen.
second-largest provider of Spanish-language content worldwide, syndicates content to more than 100 countries in over 35 languages.
Separately, Telemundo -- in a nod to more conventional TV
programming -- recently announced a rare second season of "El Senor de los Cielos," a telenovela crime drama about a Mexican drug lord. In the past few years, Variety
reported this summer,
under former Telemundo Media President Emilio Romano's directive, the network is focusing on novelas and other shows produced in Spanish but with clearer U.S. sensibilities. That translates into more
soaps set in Miami, New York and Los Angeles and less Latin American imports