Around the Net
Commentary
What RTB Questions To Ask Your Agency
- Econsultancy, Monday, December 16, 2013 10:42 AM
Econsultancy has posted an article listing “10 questions to ask your prospective real-time bidding (RTB) agency,” with agency meaning traditional advertising agency.
One of the first questions is: “How long does an RTB account take to setup?” That could be followed by: “How long will it take for the account to be successful?”
Another question worth asking — especially for brands interested in getting into RTB — is whether or not the agency will be able to protect the brand image. You can read the post here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.