• by Amy Corr  @MediaPostOTL, December 16, 2013

When you have 4 and a half minutes to spare, check out the new Airbnb video that launched today. Directed by Tool's Alma Har'el, “Home To You” is part of Airbnb’s first national ad campaign, “Every Traveler Deserves a Home,” which also includes TV, print and cinema advertising. Travelers want to feel like they’re at home when traveling abroad or stateside. The same goes for migratory birds. So Pereira & O’Dell commissioned a team of artists to make 50 Airbnb listings into birdhouses. It’s pretty amazing just how much attention to detail, including amenities, is found in these miniature replicas. Once the birdhouses were completed, each was shipped off to New Orleans to be placed in the city’s Audubon Park from Dec 16-22, home to a vast number of migratory birds. (I can attest to this fact firsthand. The park is a favorite running spot of mine when visiting the Big Easy, and I’m always amazed at how many different types of birds I see there.) Watch the video here.