Around the Net

Restaurant Ad Spending Slows

The restaurant industry’s ad spending finally slowed in the third quarter, but it is still ahead of the total U.S. advertising growth for the year. Restaurants spent $1.58 billion on measured-media advertising (excludes Internet advertising, free-standing inserts and public-service ads) during the third quarter, a 3.6% decrease from the Olympics-inflated $1.64 billion spent during the July-September span in 2012. Total U.S. ad spending also was down for Q3, dipping 1.9% (vs. a year ago) to $34 billion, according to Kantar Media.

Read the whole story at Burger Business »

Next story loading loading..