• by Amy Corr  @MediaPostOTL, December 17, 2013

The holidays are a time for love… sweet love. K-Y Touch Canada launched an online video campaign targeting, according to the company,  "zoomer" women – I guess we don’t call them boomers here? – encouraging them to “warm up to love again.” The 15-second videos combine slow jams with husbands doing average, everyday actions that the wives view in slow motion, like blow-drying his hair, starting the lawn mower and struggling to do a complete sit-up. See the videos here, here and here. DDB Canada created the campaign, directed by Curtis Wehrfritz of Untitled Films. The videos will run as TV ads starting in January.