Around the Net
Peugeot Launches International Campaign
- Marketing Magazine, Wednesday, December 18, 2013 8:08 AM
Peugeot is running an international brand campaign focusing on the design aesthetics of its cars, an effort to move the brand upmarket. The ad, called "design & driving", shows a montage of clips of people experiencing everyday moments alongside shots of Peugeot vehicles such as the 2008 Compact Crossover and 208 T16 Pikes Peak Challenge rally car. A voiceover by actor John Simm outlines that Peugeot’s design philosophy is to "translate every pencil line into movement".
