BlueLithium Improves Network Analytics Technololgy

  • December 21, 2004
BlueLithium, Inc., a direct response advertising network, Monday announced it will provide a new automated real-time optimization technology across its network. The new optimization tool provides conversion, response, and targeting data. "This is an important next step following our acquisition of AdRevolver," said Gurbaksh Chahal, CEO of BlueLithium. "I believe our advertisers will be very pleased."

--Ross Fadner

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