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Bringing Big Data To Paid Search

Search Engine Watch has posted an article calling paid search Big Data marketing’s “next frontier.”

The post reads: “Using big data in the truest sense of the phrase, machine learning and advanced algorithms, we almost feel that Google is our personal butler who's worked with us for years. They have essentially emulated a real-life experience. Shouldn't the companies on the other end of a paid click do the same?”

You can find the article here.

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