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Jaguar Land Rover Hires Auto Vet Eberhardt

After lots of auto executive departures, Chris Perry at Chevrolet the most recent, at least one auto marketing veteran is coming back. Jaguar Land Rover has hired Joachim “Joe” Eberhardt to head its U.S. operations effective immediately. Eberhardt has had a series of swings through the U.S. over the past two decades, both with mainstream and luxury brands. He held executive leadership posts in sales, marketing and service roles at Chrysler Group, DaimlerChrysler UK, Mercedes-Benz U.S.A. and Daimler-Benz AG.

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