- eMarketer, Monday, December 23, 2013 10:22 AM
Pinterest and Instagram continue to gain a larger share of women who spend time on the social sites, although most said they still use Facebook more. In a SheKnows and Harris Interactive survey of
women ages 18 to 25, some 79% said they use Facebook regularly compared with 35% who regularly visit YouTube; 30%, Pinterest; 22%, Twitter; and 13%, Instagram. The study also examines generational
differences, and the age group that tends to follow brands more than others.
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