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Paid-Search Campaign Clean-Up List

Before we roll into 2014, clean out the old campaigns. Graphic targeting and bid modifier, language targeting, ad scheduling, and rotation and delivery are some processes that every search marketer should have on their clean-up list, per Joseph Kerschbaum. He explains how starting numerous initiatives throughout the year can have a negative side effect on campaigns that linger. The checklist can ensure that everything in paid-search accounts has a purpose. Read the article here.

Read the whole story at Search Engine Watch »

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