Before we roll into 2014, clean out the old campaigns. Graphic targeting and bid modifier, language targeting, ad scheduling, and rotation and delivery are some processes that every search marketer
should have on their clean-up list, per Joseph Kerschbaum. He explains how starting numerous initiatives throughout the year can have a negative side effect on campaigns that linger.
The checklist can ensure that everything in paid-search accounts has a purpose. Read the article here
Read the whole story at Search Engine Watch »