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Native Ads Fail To Generate Social Buzz

  • Adweek, Monday, December 23, 2013 1:45 PM
"Are we so sure that all this sponsored content is worth the trouble?" asks Mike Shields in a piece on the top-10 native ad stories of 2013, which notes that the "not a single brand (at least among those tracked by Sharethrough) could crack a million shares or likes."

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