• by Amy Corr  @MediaPostOTL, December 23, 2013

Premier Exhibitions, a presenter of museum quality touring exhibitions, tapped New York-based Crossmedia as its media planning and buying agency, to re-envision and re-launch the company’s exhibition marketing strategy. The partnership, effective immediately, plans to launch new creative and messaging in markets where the company has self-run venues, including Atlanta, Buena Park, Orlando and Las Vegas, starting early 2014. “Many of the exhibitions have been touring for a number of years and in some instances, have been in their respective markets for five plus years,” said Elizabeth Natwick, vice president of marketing for Premier Exhibitions.  “While the concept of the exhibit and the content is evergreen and transcends generations, the way we interact with the public in terms of messaging and marketing should be evaluated and updated, and we are looking forward to doing just that with Crossmedia.” Premier Exhibition’s portfolio includes Titanic: The Artifact Exhibition, BODIES…The Exhibition, BODIES REVEALED and Tutankhamun: The Golden King and the Great Pharaohs, among others. The company spent $1.3 million on measured media in 2012 and $464,000 between January and September of 2013.