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How To Increase Email Open, Read Rates

How many emails did you receive and open this holiday season? No matter what the count, Sherice Jacob points to a ReturnPath 2013 email benchmark survey suggesting that 22% of opt-in emails don't reach subscribers' inboxes. While this is down from 28% in the previous year, the number still misses the mark. Jacob runs through a few best practices to raise odds that emails will reach consumers, get read, and take action. Read the article here.

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1 comment about "How To Increase Email Open, Read Rates".
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  1. Paul Robinson from Viridian Development Corporation, December 27, 2013 at 12:35 p.m.

    The comment to have your mail marketer warn you if the recipient doesn't open your mail is bogus.

    The way they track is to put an invisible image on your message that has a tracking code. Spammers have been doing this too, so most mail systems don't request inline images unless the recipient enables them on a regular or per-message basis.

    The only way to get around this is to make the entire message an image, and for a lot of people if you do that, your message goes in the circular file unread.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.