Street Fight today published an article exploring the topic of “hyperlocal publishing,” and notes that programmatic ad buying “could help hyperlocals recoup revenues.”
“The good news is is that ‘programmatic’ ad strategies could potentially lead national marketers to give hyperlocal sites a closer look,” the post reads.
The full post can be found here: http://streetfightmag.com/2013/12/27/hyperlocal-publishing-who-stumbled-who-was-nimble-and-whats-next/