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Daily Deal Emails Encourage Impulse Shopping Online

  • Pymnts, Friday, December 27, 2013 1:32 PM
Daily deal emails are the most likely way to induce impulse shopping online, according to a new study from Ryan Partnership. The research looked at 16 digital shopping tools to see which had the biggest impact on consumer shopping behavior and customer satisfaction. The study also found that search engines did not have a substantial impact on shopping behavior. 

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