ComScore Reports Rise In Retail Sales

  • December 23, 2004
comScore Networks yesterday reported that online retail sales accelerated dramatically last week, closing at $2.45 billion--an increase of 57 percent compared to the same week last year. Season-to-date sales come to $13.5, an increase of 28 percent compared to the corresponding period last year, said comScore. Separately, VeriSign yesterday released new holiday shopping numbers for the week of December 13th through December 19th. The data indicates that $2.2 billion was spent during that time, roughly the same amount that was spent last week. Overall, the total amount spent to date from Thanksgiving 2004 through Sunday, December 19, 2004 was $6.8 billion--a $1.2 billion increase in sales as compared to the same period in 2003.

Shopping online is continuing with steady and strong momentum right up into the holiday weekend. Monday continues to be the busiest shopping day of the week. Monday, December 13, 2004 was the peak online shopping day, accounting for 5.2 million transactions--representing more than 18 percent of the week's activity. The average sale amount during the time period from Thanksgiving 2004 through Sunday, December 19, 2004 was $140--a 10 percent increase as compared to the same time period in 2003.

-- Gavin O'Malley

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