BIZ DEV: Havas Worldwide Wins Green Mountain Coffee

Havas Worldwide was named agency of record for Green Mountain Coffee. The account will be handled out of the agency’s New York office. RJ Palmer continues to handle media duties. The parent company of Keurig, Green Mountain coffee is recognized for its various brands of K-Cup single serve beverages. The company spent $44 million on measured media in the first 9 months of 2013, according to Kantar Media.

Next story loading loading..