NEW! Dell Celebrates Entrepreneurs In 'Beginnings'

dellOn New Year’s Eve, Dell launched its first ad campaign since going private. “Beginnings” celebrates the entrepreneurial spirit and the humble beginnings that most great ideas start from, namely a handful of Dell’s corporate customers. There’s the basement where Under Armour began in 1996, the diner where The Knot got its start in 1996, along with the modest beginnings of TripAdvisor, Whole Foods, Overstock, Salesforce.com, Shazam, Dropbox, Gilt and Skype. The spot concludes with the dorm room where Dell originated in 1984 and a voiceover stating: “It is the story of where every great idea begins, where those with endless vision and an equal amount of audaciousness believed they had the power to do more.” Watch it here, created by Y&R NY.

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