• December 26, 2004

The New York Times reaches nearly one in four (23 percent) U.S. college students during a typical week, while USA Today reaches 15 percent and The Wall Street Journal 7 percent, according to a semi-annual study of national newspaper readership by the Student Monitor. The study also found that NYTimes.com reaches one in eight (13 percent) college students in a typical week--twice as many as usatoday.com (6 percent) and nearly three times more than wsj.com (5 percent). Student Monitor has published its nationally syndicated market research study of the college student market since 1987. The Student Monitor Lifestyle and Media study was conducted during the week of Oct. 4. On-campus and one-on-one interviews were held among 1,200 full-time students enrolled in 100 four-year colleges and universities throughout the U.S. --Amy Corr