Around the Net
Millennials And Boomers Share Differences
- Convenience Store Decisions, Monday, January 6, 2014 8 AM
A new study by Radius Global Market Research (Radius GMR) found that Millennials and Boomers share certain traits. For instance, an overwhelming number of both Millennials and Boomers routinely research products online. Boomers and Millennials are also both engaging via social media at healthy rates. Female Boomers and Millennials use Facebook at a nearly identical rate (90%). In addition, streaming movies and TV programming is a reality for both Millennials (77%) and Boomers (40%).
