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The Amazing Story of How Pantene's Viral Video Came to Be
- The Washington Post, Monday, January 6, 2014 1 PM
On Nov. 7, a one-minute commercial for Pantene had been released online in the Philippines by the local Pantene unit. It was never intended to reach U.S. viewers. And it was hardly an advertisement about shampoo at all. Here's how it became a viral hit.
