An ad for “Inside Llewyn Davis” excerpted an edited tweet from New York Times
movie critic A.O. Scott, marking probably the first time a critic's Twitter musings had been so
used. In response, Scott tweeted: “We have reached a strange new place in marketing when tweets become full-page print ads. 'I think you’d like this movie’ -- A.O. Scott, phone
conversation with his mother.”
However, "CBS Films' use of the partial tweet -- if, as it seems, it came without Scott's full permission, seems to be a straightforward violation of
Twitter's rules about the use of tweets in ads
Owen Thomas in ReadWrite.
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