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Advertisers Swarm CES

The International Consumer Electronics Show is bringing in major brands like GE and Unilever, and what they are doing at the Las Vegas show says a lot about how they will reach consumers: they use the show to press the flesh with with media sellers like Google and the social channels. "Today brand marketers are coming with a much clearer picture of what they want to achieve," said MediaLink CEO Michael Kassan. "It's not the exploratory stage. They know what they're there for."

Read the whole story at Advertising Age »

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