Political analyst, author and TV host Stephen Colbert will follow in the footsteps of Psy and appear in two commercials for Wonderful Pistachios during the
broadcast of Super Bowl XLVIII, the brand's second foray into Big Game advertising. It will be part of a year-long alliance for Colbert under the "Get Crackin'" umbrella campaign.
Colbert is a cult hero and one of the most engaging personalities on TV. This is a great choice by Wonderful Pistachios.