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Commentary
Engineers Fueling Marketing Engines
- Advertising Age, Tuesday, January 7, 2014 11:15 AM
Advertising Age this week posted an article saying that a degree in engineering is the key to “unlocking doors to [the] marketing suite.”
The post argues
that Big Data and programmatic trading have created a “need for leaders who know the creative side and the tech side.”
Read the post here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.