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Mastering The "Disruption" Game
For Steven Sinofsky, board partner at Andreessen Horowitz, “disruption” is much more than a buzzword that media and tech experts use to sound relevant. Rather, as he explains in Re/code,
it’s a complex approach to business with four distinct phases: disruption of incumbents; rapid and linear evolution; appealing convergence; and complete “reimagination.” Critically,
Sinofsky notes: “When you’re the incumbent, your key decision is to choose carefully what you view as disruptive or not.”
