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Don't Strap A Robot To A Horse

  • ClickZ, Tuesday, January 7, 2014 2:31 PM
Squeezing out a few more years of old technology or strategies that have kept your company going won't work to improve revenue -- it will only stifle growth. Eric Wheeler gives us some examples. He says it's like improving the technology around the ad without improving the ad format itself. Wheeler says it's like strapping a robot to a horse, because it will only move at the pace of the horse, despite the advanced robotic technology. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.