Around the Net

What Microsoft's Parature Acquisition Means For Brand Marketers

  • PC World, Tuesday, January 7, 2014 2:28 PM
Microsoft said it is acquiring Parature, a cloud-based software that companies can use to create self-service Web portals for consumers. The technology will fit into Dynamics, Microsoft's enterprise suite of Web-based products. As more brands move to integrate data silos from multiple types of media. Chris Kanaracus tells us that "customers include Ask.com, the U.S. Environmental Protection Agency and IBM." Parature's software serves about 70 million users.

Read the whole story at PC World »

Next story loading loading..