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What 'NYT' Social Desk Learned About Successful Tweeting

"Let journalists deliver the news" is just one of the lessons the New York Times' social media desk learned in 2013, writes Michael Roston, social media staff editor at the paper. "We focus on retweeting reporters and editors who are directly involved in covering the news, steering clear of external sources of information whose accuracy we cannot count on."

Roston also analyzes some of the year's successes and less-than-stellar moments in this piece.

Read the whole story at Nieman Journalism Lab »

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