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The Tech Might Be Faster, But RTM Is Still 'Elusive'
- CMSWire, Tuesday, January 7, 2014 4:51 PM
“Rapid improvements in big data analytics have moved marketers closer to making personalized offers in real time, but analyzing fresh data fast enough to close a sale or retain a customer remains an elusive goal for most companies,” CMSWire wrote.
One thing CMSWire suggests marketers do: score customers.
Read
the post here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.