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NBC Prepares For Stressful, Perhaps Higher-Rated Olympics

Covering the 2014 Winter Olympics in Sochi, Russia, will definitely be stressful for NBC, what with terrorism threats and Russia's anti-gay laws providing ready-made controversy. Still, "in a perverse way, the uncertainty surrounding the games makes for something amounting to 'Must See TV,' as viewers may tune in to see if anything unexpected happens," writes Alex Weprin.

Weprin reports on a press conference where the network addressed the issues surrounding the "interesting ride" coming up -- as “Today” co-anchor Matt Lauer put it.

Read the whole story at Capital New York »

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