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'San Fran Chronicle' To Send Reporters To Digital Boot Camp

  • Mashable, Wednesday, January 8, 2014 2:50 PM
The San Francisco Chronicle is sending all its reporters to a two-month "digital and social media boot camp," as part of "a radical plan to arrest circulation decline and remain relevant in the digital age," writes Chris Taylor.

"The approach is novel for newspapers," Audrey Cooper, the pub's managing editor, tells Taylor. "It physically removes reporters from the traditional newsroom and gives them new digital metrics, such as engagement time, to judge whether their stories have reached our core audience."

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