BIZ DEV: Crossmedia Picks Up Media Work For Visit Scotland

Crossmedia was named global media agency of record for Visit Scotland: Scotland’s National Tourism Organization, following a review. The agency will handle all media planning and buying for digital, print, OOH and TV campaigns in U.S., Canadian and Australian markets. In a separate review, Frankfurt, Germany-based agency Geometry Global as awarded creative duties. Visit Scotland spent $2.7 million on measured media in 2012 and $1.4 million between January and September of 2013, per Kantar Media. Additional Crossmedia clients include Jägermeister, Madison Square Garden, Whole Foods Market, People Magazine, Pacific Sunwear, New Era Caps, KIND Snacks and Premier Exhibitions.

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