• Advertising Age, Thursday, January 9, 2014 8:08 AM

American Honda is following up last year's agency shuffle with a review of its digutal business. The automotive giant sent out an request for information this week as it preps for a review. A Honda spokesman said the move is an extension of last year's strategy to review creative and media agencies. The digital business is shared by several agencies now. Lead agency RPA handles digital for the Honda brand;  Los Angeles-based Genex handles a portion of the digital work, largely for the Acura brand. Meredith Xcelerated Marketing has also handled some digital work.

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