Around the Net
Yahoo's Mayer Talks Ads At CES Keynote
- Adweek, Thursday, January 9, 2014 8:08 AM
During a keynote at the Consumer Electronics Show, Mayer announced major changes to Yahoo’s ad business, including the launch of a new organizational umbrella called Yahoo Advertising, and a buying platform called Yahoo Ad Manager designed as a central suite of tools for online advertisers to manage all of their buys, not just those that include Yahoo inventory.
