• by Amy Corr  @MediaPostOTL, January 9, 2014

Independent agency Ignited named Stacy Sanchez and Rich Kim as group media directors for the agency’s LA office. Both will work on the NBCUniversal account and report to Lindsey Kollross, senior vice president of media, Ignited. Most recently, Sanchez served as vice president, group account director at Initiative in Los Angeles where worked on the digital accounts for Art Institutes, Sega, Nvidia, Carl’s Jr./Hardees, Sonos, Lionsgate, and Dr Pepper Snapple Group. Prior to Initiative, she served as vice president, group client director at Starcom. While there she led strategy and innovation for the THQ account. Kim also joins Ignited from Initiative in Los Angeles, where he served as vice president, group account director, digital, overseeing digital, social and search work for Kia Motors America.