BIZ DEV: Chevrolet Shifts U.S. Hispanic Account From LatinWorks to Cassanova Pendrill

Chevrolet has moved its U.S. Hispanic account from Omnicom’s LatinWorks to Cassanova Pendrill, IPG-owned McCann’s Hispanic agency. Commonwealth is McCann’s agency that handles General Motors’ Chevrolet account. Latinworks handled the account for the last four years and the account shift is part of Chevrolet’s overall consolidation of its global advertising. "We had a tremendous ride with the Chevy brand for the past four years, starting with the launch of Cruze which was one of the most successful launches in the company's history”, said Sergio Alcocer, President and Chief Creative Officer at LatinWorks. “Agency consolidations like this one happen every day in our industry, sometimes in our favor and sometimes against us.” Chevrolet spent $63.2 million on Hispanic media between January and September of 2013, according to Kantar Media.

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