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P&G Adds New 'Mom' Spot For Sochi

Procter & Gamble’s new "moms" ad campaign for the Winter Olympics is going viral, celebrating America’s moms who encourage their children to prevail through the thrill of victory and the agony of defeat. The two-minute “Pick Them Back Up” video extends the “Thank You Mom” campaign from the Summer Olympics in London in 2012. The video will air nationwide on Jan. 12 during the Golden Globe awards. It has been viewed 2.9 million times on P&G's YouTube channel. 

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