Around the Net
Most Marketers Plan Spend Increases
- Brand-e.biz, Monday, January 13, 2014 8 AM
Ninety-eight percent of marketers plan to increase or maintain their spend in 2014, according to the Global State of Marketing 2014 report from Salesforce
ExactTarget Marketing Cloud. Data analytics (61%) is the leading area targeted for increased budgets, just ahead of marketing automation (60%). Sixty-eight percent of marketers believe email is core
to their business.
